Access Amazon’s Broad Customer Base With EcommOps, the Best in China Fulfillment
EcommOps is the leader in China fulfillment for FBM services
FBM (Fulfilled by Merchant) describes a service where a business is able to sell products on Amazon’s platform by using their own, 3rd party warehouses instead of Amazon’s warehouses.
An FBM service allows a business direct control over warehouse services, inventory management, and general fulfillment options while still being allowed to sell their products through Amazon.
FBM services can offer businesses more flexibility than FBA for multiple reasons:
Businesses also get direct branding control, since orders fulfilled via FBM don’t have to be in Amazon branded boxes. Amazon FBM also allows for more control over customer support messaging, giving you more power to resolve customer complaints.
If you sell products on Amazon that are sourced from China, leveraging China fulfillment as part of an overall FBM fulfillment strategy is common sense. Using China fulfillment to get products to customers opens the doors to:
As of 2023, Amazon officially supports shipping lines from China (like YunExpress), so businesses can formally use DTC China fulfillment with FBM without risk of account closure. EcommOps can help you choose the best shipping lines for your products, and explain Amazon’s listing requirements for businesses that use DTC China fulfillment.
Many businesses use FBA and FBM services to create a stable, resilient supply chain. Here are a few ways EcommOps can help combine FBA and FBM services:
Combining both strategies allows businesses to take advantage of unexpected high demand without hurting the customer experience with unexpectedly long shipping times. When you partner with EcommOps, our team can create a hybrid strategy catered to your specific needs while avoiding the complications that can arise with complex fulfillment logistics.
DTC brands that aren’t selling on Amazon could be missing out on enormous sales opportunities. Amazon is a great option for businesses who have established private sales channels but still want to take advantage of the volume of customer traffic Amazon attracts. Other benefits include:
Social proof : An established, well-rated presence on Amazon can help customers trust your brand in general, Amazon offers an easy, convenient way to build up positive feedback.
Easy SEO: Amazon has an authoritative presence on Google, and when customers search for your brand or product type, an Amazon listing is often one of the first search results.
Protect your brand: Listing on Amazon makes sure that customers find your branded listing instead of a competitor’s listing selling a similar product.
Validate pricing: Pricing your Amazon listing the same as your private, DTC store validates the price point when customers compare your products to the competition.
Boost blended ROAS: EcommOps clients regularly see a high, overall, blended ROAS when compared to having a single direct paid channel.
Whether your business is pursuing exclusive FBM services, hybrid FBM/FBA fulfillment, or cross-listing products, EcommOps makes tech integration simple. We make sure your back-end fulfillment systems are in-synch with Amazon’s platform to avoid missed orders or double-order fulfillment.
EcommOps is the leader in China fulfillment, and you won’t find a better 3PL to partner with for FBM services. If you source products from China (or plan to do so), EcommOps offers benefits that are rare among 3PLs, including:
If you’re ready to level up your supply chain by partnering with EcommOps for FBM services, we’d love to connect. You can fill out our online form, and our experts will review your business needs. If we think we’re a good match for each other, we’ll get started on laying out an FBM strategy that’s the perfect fit for your business.
EcommOps makes a commitment to making sure our clients (and their customers) have an outstanding experience. We guarantee the following benefits for all of our clients:
WE’RE EXCITED ABOUT THE POSSIBILITY
to add flexibility to your supply chain
Please let us know if you have any questions:
While combining both FBA and FBM fulfillment strategies offers excellent benefits to businesses, it is not without its challenges. Here are a few problems that businesses need to be prepared to resolve when they consider pursuing a hybrid fulfillment strategy:
Combining and maintaining FBM and FBA services can be challenging, which is why so many businesses have turned to EcommOps for help. We’re experts at hybrid fulfillment, whether it’s combining FBA and FBM, or even combining general China fulfillment with a local warehouse of your choice.
There are a few potential downsides to using FBM instead of FBA. However, many of those downsides can be easily navigated by partnering with a high-quality 3PL, like EcommOps:
Yes, businesses that sell on FBM will still have to pay a referral fee when selling on Amazon.
There’s a couple of unique costs to FBM to consider:
Amazon can’t guarantee the 2-day shipping for products that aren’t sold through their warehouses, which is why businesses that use FBM aren’t eligible for the Prime badge on products they sell.
In addition to the monthly subscription fee, per-item selling fee, and referral fee, businesses should also consider:
Both warehousing and fulfillment fees are included in FBA, so it’s important to keep these fees in mind when creating an FBM strategy. Most 3PLs (including EcommOps), will offer warehousing and order fulfillment services to make this process seamless for businesses.
Amazon Seller Fulfilled Prime is a program that offers the opportunity for businesses using FBM to have the Prime badge next to their products. In order to qualify, businesses have to prove that they can offer 1-2 day shipping to customers, just like they would expect with a typical Prime product.
This program isn’t usually available for businesses new to Amazon, and we’ve seen reports that the waitlist for Amazon Seller Fulfilled Prime is extensive. While it’s a nice perk to have (and one that EcommOps can help businesses obtain), it’s not something that you should count on any time soon when you start on Amazon.
Since China fulfillment is formally supported by Amazon, there’s no general risk to your account if you choose to use China fulfillment. Our clients have not experienced issues, though it’s possible for businesses to run into problems if they don’t implement and utilize China fulfillment and FBM correctly.
The following brands have shipping lines that are officially supported by Amazon FBM:
Not all shipping lines within these brands are compatible with Amazon FBM, but all of these brands will at least offer something businesses can use. Be sure to take your time researching the options to determine which shipping line is most ideal for your business.