Hitting your funding goals is only part of a successful crowdfunding campaign. You need to have a firm grasp on factory lead times, how international shipping will differ from domestic shipping, and other fulfillment and shipping-related costs that can hit your bottom lines in ways you may not be prepared for.
EcommOps makes crowdfunding fulfillment easy. We handle factory relations, including getting firm lead times, we help to create fulfillment strategies that make the most sense for your business (like direct-from-China fulfillment vs domestic fulfillment), and we make sure that you have a full understanding of all fulfillment costs to make sure your crowdfunding campaign is a win for your business.
Unique problems to crowdfunding fulfillment (like irregular demand) combined with chronic shipping issues (like container shortages or port congestion). Instead of selling out when demand is high, or overstocking for unexpectedly low demand, we help businesses utilize direct-to-consumer fulfillment for crowdfunding campaigns.
EcommOps manages your suppliers for you, as well as taking charge of a China-based fulfillment warehouse. That means your factory lead times will be short, and you can order small batches of inventory instead of occasional, huge orders. This reduces your warehouse costs while allowing you to adjust to unexpected swings in demand.
The biggest, most successful crowdfunding campaigns almost always require international backers. However, shipping products to U.S.-based 3PLs to then ship to international markets is inefficient, costly, and may ruin the overall experience for international customers.
EcommOps can use direct-to-customer fulfillment to streamline international fulfillment by reducing shipping costs and overall fulfillment time to create a customer experience that will help your brand land well with new customers. We have a proven track record of leveraging direct-from-China fulfillment for our clients which results in lower shipping costs and incredible sales growth.
We started our business committed to helping ecommerce businesses efficiently fulfill customer orders directly from China. Now, we’ve grown to help businesses streamline their entire supply chain, leveraging direct-from-China order fulfillment to add inventory flexibility and less cash flow risk.
If you already work with a China supplier (or are interested in doing so), our services might be the secret ingredient your supply chain has been missing. Fill out our form, and our team of experts will be in touch to review your business and to see if EcommOps is a good fit for your China order fulfillment needs.
EcommOps makes a commitment to making sure our clients (and their customers) have an outstanding experience. We guarantee the following benefits for all of our clients:
WE’RE EXCITED ABOUT THE POSSIBILITY
to add flexibility to your supply chain
Please let us know if you have any questions:
Still not sure? Find answers to your questions here
Crowdfunding fulfillment has unique challenges that other aren’t present with other marketing strategies, including:
Irregular Spikes and Dips in Demand
How fulfillment is handled is dependent on the specific crowdfunding campaign, but most of them are still different from standard direct-to-customer strategies. You may need to fulfill an enormous batch of orders at once (for an unexpectedly successful campaign), or you may not end up fulfilling anything if certain crowdfunding thresholds aren’t reached.
Complicated Fulfillment Logistics
You aren’t just fulfilling standard customer orders. Your business will need to fulfill a variety of orders based on the tier that customers have reached in your crowdfunding campaign, which complicates the process of who gets what products from where. Your backend systems will need to be designed to handle this kind of fulfillment, especially if you ship different products from different warehouses.
Traditionally, the process of shipping products from a China-based supplier to an international customer was convoluted. A large volume order would be shipped via sea freight, where it would need to clear U.S. Customs and be shipped to a domestic fulfillment warehouse. From there, the warehouse would ship the individual products to international customers.
This process is very slow and expensive. If this strategy was used in the past three years (with historic shipping disruptions and port congestion), international customers could be looking at weeks-long, sometimes months-long, shipping times. It also resulted in businesses being forced to charge high international shipping rates, which hampered sales.
Direct-from-China fulfillment offers a different approach. Instead of a supplier sending large volume orders to domestic warehouses, the suppliers send products to a nearby, China-based, fulfillment warehouse. From there, individual products are fulfilled directly to customers, including international customers.
The results for businesses struggling to break into this can be huge. EcommOps has cut down international shipping times to as little as 5-8 days while cutting the cost of international shipping by 50% or more. Leveraging China-based fulfillment warehouses is our specialty, and we’d love to show you how your specific business can benefit from this fulfillment strategy!
Even if you don’t plan on allowing international backers to your crowdfunding campaign, using direct-from-China fulfillment instead of a domestic 3PL can still offer huge benefits, some of the most noteworthy being:
EcommOps regularly works with businesses that exclusively sell to a domestic audience, and we’d love to show you how direct-to-customer shipping from China can remove the supply chain hang ups that have been plaguing your business.
Given the complexities that come with crowdsourcing fulfillment, businesses may be apprehensive about using crowdsourcing as a marketing tool. However, depending on your industry and your product, crowdsourcing can be a versatile tool, for example:
Launching a Brand
If you have a new brand you want to create excitement around, crowdsourcing can be an excellent tool. Excited customers can help a crowdsourced product go viral, especially if it’s a winning product that needs to hit a threshold of support before it launches.
Lower Risk for Novel, Creative Products
If your brand has a unique product that you aren’t sure will be an immediate hit, crowdfunding can help mitigate the risk. You’re essentially having customers pre-order products, which can help prevent selling out (depending on the kind of campaign you’re using), but it can also help reduce the risk of overstocking. You can set a goal that needs to be reached before you launch a product, and if you don’t generate enough interest, you simply refund customers’ money.
When you’re choosing a provider for crowdfunding fulfillment services, there are several factors you should consider, like:
Experience: Choosing a fulfillment provider that’s new to the game can create headaches for your business. You may not get the best shipping routes, the best prices, and mistakes may be more common. Experience is a major reason businesses continue to choose EcommOps, as our expert team has decades of supply chain management experience.
We can help your business with the kind of shipping fulfillment that makes sense for your Kickstarter campaign. If your business partners with a China-based supplier, we’ll likely explore to see if direct-to-customer (DTC) fulfillment works for your overall goals. DTC fulfillment offers unique benefits that can help a Kickstarter campaign run smoothly, including:
Expert inventory management: Our team makes sure you have the products you need, when you need them, without burning through valuable resources. If you want a hands-off approach to making sure your inventory is maintained, then EcommOps can make it happen.
The cost for any fulfillment service, including crowdfunding, will depend on a variety of factors. For example, hazardous or fragile products cost more to fulfill, and especially heavy or especially large products may incur higher than normal shipping fees.
If you’d like to get an idea of how much fulfillment services for your crowdfunding campaign might be, contact us! Our team will examine your business details, including your crowdfunding campaign, and we’ll be able to give you a solid idea of the costs you may expect (as well as the savings we can provide).